Yeah, I was reacting to this very phenomenon today. Using the watch as a regular watch outside an activity, the ‘always on’ face became totally dark in the sunlight, but then brightened significantly when stepping indoors. I thought: “The programmers must have reversed the sensor logic!” - i.e. this being a bug. But I don’t know…
I’ve seen it at times in a running activity while angling the watch towards the sun, but since I use the brightest setting and run in the mornings in a gloomy Sweden those times have not been frequent. I imagine the coming spring and summer will make me more irritated though… Perhaps I’ll have to switch over to the Garmin FR955 with MIP screen then.